Hi, I’m a Marketer.

a.k.a. cat herder (project manager)
a.k.a. fortune teller (risk assessor, analyst, forecaster)
a.k.a. The Wolf, from Pulp Fiction (“I solve problems.”)

I get projects and integrated campaigns to the finish line on time and under budget, bring out the best in my team, and creatively solve problems they may not have even realized were slowing them down.

I’m resourceful, curious, and gosh darn it, people like me.

Highlights

  • Listen to me wax poetic about juggling conflicting priorities and executing (sometimes chaotic) marketing timelines (okay, often chaotic) on the Marketing, Optimized podcast!

  • Drove a 28.2% traffic lift, and a 30.2% sales lift in a casual restaurant location by developing a creative touchpoint that has seen continual high performance at GRNA.

  • Quickly adapted production bandwidth to shift focus from direct mail to online sales in light of the pandemic, contributing to a first-quarter online sales lift of 192% for The Container Store.

  • Captured over $400,000 in print efficiencies in premium restaurant menu printing by streamlining and improving the production process, including content spreadsheets, proofreading, and negotiating with the printing vendor for Del Frisco’s Restaurant Group.

Skills

  • Marketing Project Management

  • Creative Production Management

  • Menu Production, Menu Engineering

  • Integrated Campaigns

  • Brand Marketing

  • Proofing, Editing

  • Copywriting

  • Internal Communications

  • Asana

  • Microsoft Office, Excel, Powerpoint, etc