GRNA 3/2021–Current

Marketing Manager

• Drove a 28.2% traffic lift and a 30.2% sales lift in a casual restaurant location by developing a creative promotion with continual high performance to date.

• Established a marketing department from the ground up with a startup mentality alongside the CMO, including vendor RFP, process development, and interviewing hires.

• Managed a talented team of external graphic designers and photographers, completing over 500 creative requests over 2 years, from creative request to asset trafficking.

• Implemented a project management system (Asana) to streamline creative pipeline management, for projects like branding, print, digital, social media, web, and OOH.

• Managed the successful expansion into 8 new US markets within 2 years, leveraging partnerships with regional and national PR firms to optimize outreach and impact.

• Launched three new brand websites through close partnership with external web agency, overseeing wireframes, copywriting, SEO, and headless CMS management.

The Container Store 1/2020–6/2020

Production Design Manager

• Adapted production bandwidth to shift focus to online sales, contributing to a Q1 sales lift of 192% in FY2020.

• Improved resource allocation and project management techniques, which increased the production team's capacity by 15 hours per week.

• Developed and implemented project schedules for regional marketing, direct mail, ads, one-off collateral, and marketing campaigns to ensure successful completion.

Del Frisco’s Restaurant Group 9/2017–10/2019

Marketing Project Manager

• Achieved over $400,000 in marketing print production cost savings in FY 2019 through streamlining workflows and negotiating with print vendors for best pricing.

• Led a team of graphic designers in serving four hospitality brands.

• Collaborated with the marketing team to drive successful marketing campaigns, from creative ideation to post-campaign analysis.

• Designed and launched a new, competitive gift card program for three brands, leveraging research, analysis, and collaboration with FP&A to achieve project goals.

• Managed the production, proofreading, and editing of three brand style guides, ensuring brand consistency.

• Delivered marketing strategic initiatives on schedule and within budget.

Romano’s Macaroni Grill 10/2011–4/2017

Marketing Manager

• Managed end-to-end photo photoshoot processes, from pre-production preparation to on-site execution to post-production reviews.

• Developed marketing content briefs and facilitated cross-functional implementation meetings to drive results.

• Directed email marketing for a 1.4 million email database using Fishbowl, resulting in effective email campaigns.

• Managed creative agencies, including art direction and approval of marketing assets.
  

Communications & Design Coordinator

• Published and edited daily internal communications, including formatting and distribution of bi-weekly internal newsletter and communications inbox management.